Image by Ramon Kagie from Unsplash
One of the four laws of media states that every media eventually becomes outdated to make room for advancements. For example, telephones and telegraphs have long been outdated by wireless and mobile phones. How about Media and Information Distribution?
In this digital era, print media is increasingly becoming obsolete, replaced by digital media. Seeing how rapid technology is changing, distributing information through digital lanes is no longer optional for every business―it is essential. Digital media does not only provide easier access to information, but it also gives many advantages, including:
1. Environmentally Friendly
Let’s be honest. Print media is not particularly environmentally friendly. Millions of trees are cut down in order to print newspapers, magazines, and even flyers. Furthermore, print media causes a massive amount of waste that creates seas of garbage if not recycled properly. With the existence of digital media, there is a more environmentally friendly option to share information these days.
2. Distribution of Information at the Speed of Light
Using digital media, it only takes seconds to send information across nations and continents. Moreover, advanced technology allows messages to be transmitted across multiple devices at once, creating more effective and efficient information delivery.
3. Minimal Interaction
With advanced technology such as digital signage, people only need to glance in order to receive information.
4. Effective Marketing Tool
With a more user-friendly platform, advertisers can quickly change content on multiple devices using a centralized system. Therefore, businesses can react quickly to trends in customer behavior and display relevant news.
After knowing the urgency in going digital, what exact tool can you rely on to get these benefits?
Using Digital Signage Can Be Put into Consideration
Digital signage allows you to distribute information through dynamic electronic media display, a trend that has become popular in many parts of the world. In terms of flexibility, digital signage can be set to be either a one-way or two-way media interaction. Compared to conventional media, digital signage owns at least 9 core benefits that will boost your business operation:
1) Digital signage uses the latest internet technology and is installed on a server within your network or a hosted environment with access via a secure www address.
2) Digital signage uses “drag & drop”; so, technical expertise is not needed.
3) Within the store, digital signage does not require a PC per screen, making it a cost-saving option compared to other digital signage.
4) Digital signage integrates with third-party products; therefore, costly integration skills are not needed.
5) Digital signage allows you to update the content at any time; therefore, any information and messages are up-to-date when broadcasted.
6) Digital signage has dynamic scheduling; thus, presentations can be set up early on.
7) Digital signage presentations interact with real-time events such as fire alarms.
8) Digital signage uses standard web technologies; therefore, you do not need specific formats as it already supports over thirty different types of media files.
9) Presentations can be reported on and therefore digital signage can be used for reporting on sales against presentation types.
So, are you ready to claim these 9 ultimate benefits of digital signage and apply this technology at your premise? Start the chain of cutting-edge information distribution and give your customers the comfort they want with Business Smart Solution’s digital signage. Our digital signage comes in a complete range of displays and can be installed in many business sectors, including banks and financial institutions, hotels, healthcare facilities, cinemas, restaurants, etc.
For more information regarding different types of our digital signage that are suitable for your business, you can click here or kindly email Business Smart Solutions at info@bss.com.au.
